Customers will likely select a restaurant, retailer, or other service provider because they provide good customer service. Therefore, an excellent customer service strategy can do wonders for brand positioning. This helps develop an emotional connection with the customers and justifies a higher price point. Present your brand with this customer service positioning strategy and differentiate yourself.
Social Media Positioning Strategy is unique as instead of focusing on standard tactics, its main focus is on a set of channels. So, choose a particular social media platform to connect with your target audience and build a brand identity. Here are some factors to consider when selecting a social media platform for brand positioning strategy;
This strategy shows why a brand’s product or service is more convenient to the target audience than the competitors. It may be based on factors like wide accessibility, ease of use, location or multiple platform support. Positioning your product or service according to convenience will be effortless and time-saving and will automatically attract customers.
Position your brand as the most cost-effective choice in the market. Businesses use a price-based positioning strategy to offer their products or services as the most affordable option. When a brand positions its product at a relatively low price, it generates more customers, as no one likes to spend extra. However, this strategy comes with a drawback: lower costs give the impression of low product quality.
Companies enforce this strategy when they want to highlight their product quality irrespective of their cost. The product’s quality is often seen through exceptional quality material, sustainable practices, and craftsmanship that make the product more expensive. This branding strategy is the exact opposite of a price-based strategy. High-quality products often come at a premium cost.
In this strategy, directly competing your brand against other brands, highlighting your brand’s strengths and weaknesses. With the help of this, you can gain a competitive edge over other businesses.
This brand positioning strategy relies primarily on product innovativeness and uniqueness. By implementing this strategy, customers who prefer innovation will be impressed by your business. For example, Spotify has now introduced a personalized playlist, differentiating itself from other music industry competitors.
In this modern era, where consumers are more conscious about environment-friendly and sustainable products, this brand positioning strategy will help businesses differentiate themselves. By following sustainable practices, consumers will likely go for your brand if they are eco-conscious.
Emotional positioning strategy stimulates particular feelings or emotions in customers when they think about a specific business. The main goal of this strategy is to build an emotional connection with customers, resulting in brand loyalty.
This strategy works by targeting a specific market segment so that brands can position themselves in that niche. Even though they aren’t the most significant brand in the crowded market, customers will likely prefer that.
A brand positioning strategy is all about how your customer perceives your brand. Understanding the right brand positioning strategy and selecting that for your brand can be a game-changer for your business. Therefore, brands must keep refining and adapting their positioning strategy in response to consumer preferences and market changes.
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