In the digital era, customers prefer to purchase from online brands as evidenced by the high online sales volume which is estimated at $5.7 trillion globally in 2022 (Statista). To stay ahead of the market, e-commerce brands need to communicate and connect with target demographics by offering consistent personalized experiences to engage them.
Additionally, to exhibit a strong brand personality to the customers, advertisement and social media marketing are important but don’t overlook your packaging. Your product packaging is a tool to foster the perfect brand perception based on creativity, and value. It’s the manifestation of your brand message in the physical realm.
At Kolaxo Print, we work with brands who recognize the importance of creating next-generation product packaging for evolving customers by considering the following simple steps:
Creativity in your packaging allows you to come up with new ideas that are different from the traditional methods. With the innovation in packaging and the ability to incorporate a plethora of designs, you can turn your idea easily into a packaging masterpiece. Take some inspiration from historical or contemporary artwork, literature, and nature while accounting for the customer’s interests to develop your unique packaging design with your brand ethos and messages.
If you think that sustainability is just an overused buzzword, you need to correct yourself. It’s a core business principle that has been adopted by brands and customers alike. The idea of sustainability allows you to use renewable resources for your online store that have little effect on the environment. Custom Kraft boxes and corrugated boxes for product packaging are the perfect examples of sustainable solutions.
When your customers receive their online order in complete recyclable and reusable packaging boxes, it creates a positive perception of your brand as a contributor to preserving the environment in their mind. These packaging boxes are also a practical way to communicate your commitments that reinforce your brand values.
Customers have social media and the internet at their fingertips providing them a power to become a part of the bigger purposes that brands are trying to deliver. When customers receive a product in sustainable packaging, they share it on social media platforms as an incredible unboxing experience with others like influencers do.
To bridge the gap between product and packaging, you can print QR codes on the custom packaging boxes that help the customers land on your digital platforms instantly after scanning the product. You can also attain a social edge with your packaging by redesigning it on special occasions which will create differentiation, evolution, and growth for your brand.
You can create next-generation packaging by incorporating features such as creativity, sustainability, and considering your community. Creativity helps you to come up with new ideas that are inspired by different resources. These ideas can be implemented in your product packaging to produce a real masterpiece. Meanwhile, brands use Kraft and corrugated boxes to create durable and sustainable packaging for delivering their online products safely which leads to cultivating a favorable image of brands in the community.
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