5 Common Mistakes When Ordering Custom Paper Packaging Boxes.

In e-commerce and retail, custom packaging is the only thing that gives your customers a great unboxing experience. Effective packaging lets you show off your brand personality and make your product more valuable. However, ordering custom packaging boxes can be hard and small mistakes can lead to big problems.

Custom paper packaging can boost your brand if you consider it keenly when ordering. In this comprehensive guide, we will discuss 5 common mistakes that you need to avoid when ordering paper packaging boxes for your precious products. Let’s start!

5 Common Mistakes to Avoid when Placing Your Packaging Order

Business owners use many tools to attract customers, change the market, and skyrocket sales volume. But have you ever considered the packaging that wraps your products? Packaging enhances the visual look and makes your product presentation extraordinary. It should be as classy as your products. So, what do you need to consider and what to avoid while ordering custom packaging boxes? Let's know!

Printing, Finishing, Color and Font Size

Don’t go with old-style printing techniques. Always choose up-to-date technology to print your packaging boxes. Modern printing techniques such as CMYK, offset, digital, flexo and lithography are considered the most recommended printing techniques for paper packaging boxes. Overprinting mislead your customers and neglects your brand logo or promotional text, so avoid overprinting.

Furthermore, typography also matters to increase the value of your packaging. Consider the font size and styles carefully. Don’t choose too big a font that seems odd and too small which can not be read by the customers. After that, pay attention to color selection. The colours that you use in your packaging must resonate with your product. Choose bold colours for fashion products and soft or mild for organic or pharmaceutical packaging. In the end, opt for the perfect finishing option that not only suits your boxes but also makes them visually charming as well. An extensive array of finishing options available such as

• Spot UV
• Soft touch lamination
• Die-cutting
• UV varnish
• Foil stamping
• Silver and gold foiling
• Embossing and Debossing

Ignore Material Quality and Specifications

The material that is used to create packaging boxes is the base of its durability and visual appeal. Compromised Product Protection

 Don’t compromise on product protection. Low-quality materials can fail to safeguard your products during shipping and handling, resulting in damages and customer dissatisfaction.

Diminished Brand Image

Poor quality materials can create a negative brand perception and leave a question mark on your brand's professionalism and trustworthiness.

Increased Costs

Low-quality materials may require additional packaging layers or inserts to make packaging durable.  A double layer of material leads to driving up the packaging's overall costs.

Environmental Impact

When you choose non-recyclable or plastic materials for your packaging, it harms the environment and leaves a negative impact on your brand's reputation.

Avoid the Box Size and Shape

The size and shape of your custom packaging boxes play a vital role in product safety, presentation, shipping efficiency, and overall appealing look. Common mistakes for choosing the proper box size or shape are:

Incorrect Dimensions

Custom boxes that are too large take up extra space in shipping vehicles, while those too small can not pack the product properly, and there are frequent chances of damaged products.  Incorrect size increased shipping costs and potential product damage.

Poor Design

 Futile packaging box designs negatively impact product visibility. As a result, customers don’t like the product.

Lack of Customization

Lack of customization can affect your product presentation and perceived value. Specific products need specific packaging, shapes, styles and patterns.

Ignoring Designing and Branding Elements

The placement of branding elements and designing features are as important as your product and brand perception. Convert your packaging into a powerful marketing tool that can elevate your brand identity and captivate several customers. Overlooking design and branding can lead to missed opportunities to draw the attention of potential customers.

Avoid branding elements

By avoiding branding elements you may fail to convey the brand message and showcase the unique personality of your brand.

Reduced Product Appeal

Outdated design packaging can weaken your product's perceived value and customers don’t like to purchase old-style packaging.

Marketing Opportunities

To promote special offers, limited editions, or seasonal promotions businesses can use custom boxes. They drive sales volume and set your brand apart from others.

Neglecting Cost Considerations

The cost of packaging matters a lot. It is key to invest in quality packaging to manage the budget.

Overspending on Unnecessary Features

Avoid overspending on unnecessary features such as excessive embellishments, overprinting and extra layering of material.

Overlooking Shipping Costs

 Overlooking shipping costs can badly impact your overall budget. Expensive packaging leads to lower production and increases overall cost.

In a Nutshell

Custom paper packaging boxes effectively protect your products, enhance your brand image, and contribute to your overall business success. To improve the customer packaging experience, you need to avoid above mention mistakes when ordering custom boxes. Choose sustainable materials to attract eco-conscious customers and customize your packaging to stand out in competitive markets.