According to research “A study of the antecedents of slogan liking” published in the Journal of Business Research, a slogan plays a key role in brand positioning and its identification during the advertising process. When you print your slogan on your packaging boxes, it leaves a unique impression on the customer’s mind that relates to something desirable and specific about the brand. It helps the customers to prefer your brand, and products rather than your competitors in the market.
Let’s learn more about why a brand slogan is an easy way to position your business in the market to get desired results in the given niche.
When you decide to print your slogan on the packaging boxes, make sure that they must be concise, attention-grabbing, and emotion-driven. It will increase the chances of remaining in the mind of the customers and portray the brand image that you aim to build such as steadfast or witty. You can also take some inspiration from the famous brands of another niche for finalizing your slogan such as Toyota has the slogan “Let’s Go Places”.
You can beat your competitors only when you are aware of what are their pivotal points of services or products in the market. You can start the process by collecting information about their slogans, taglines, location, and target audience. It will provide you with valuable insight into your competitor’s strategies.
Use those strategies to comes up with your unique one that support your business to set you apart from the competitor. Make sure to select the list of competitors on the basis of their market share. For instance, if you talk about Nike, it will research only the top competitors like New Balance, Adidas, and Reebok.
Slogans are the tools to focus on a certain segment of the target audience. For instance, if you are anchoring on providing sustainable packaging, you’re solving a certain type of problem regarding saving the planet. It will provide you with an opportunity to gather the same-minded people whose priorities are similar to yours. It will aid in building your brand identity that imparts positive feelings about your products and business.
With the selection of certain unique selling propositions, it is important to choose the slogan that supports your USP. In this case, you need to customize your tagline too so you are able to deliver a consistent message. Brands use custom packaging boxes for this purpose because they are completely adaptable to changes in size, shape, and design.
Once you get positive results from your packaging efforts, don’t be stagnant at this point. You need to keep improving your packaging design and redefining your brand with new trends. Set your long-term goals for your brand and continue to move forward to acquire them.
The brand slogan is a great way to depict the trajectory and nature of your business products.
Moreover, when your customers walk through the store, they will recognize your brand immediately because of the printed slogans on custom packaging boxes. You can also redefine your brand message through new trendy slogans and make them consistent with other design elements of fully customizable packaging.
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