Latest print technology advancements are changing the current packaging trends when we talk about quality, affordability, and top-notch capabilities. Offset printing and digital printing are the major processes by which various printing jobs are undertaken for packaging printing needs. Both types of printing have their own benefits, differences, and uses. In this blog post, we are going to guide you on offset printing vs digital printing and help you make the right choice that best suits according to your packaging printing requirements and target audience needs so you can easily get all the ideas on how to make the right decision.
When we talk about printing, offset and digital printing are two different methods that have distinctive uses, applications, and benefits. Offset Printing specializes in producing top-notch prints, especially for larger quantities and sizes with the aim of having low cost per page. On the other hand, digital printing can be done for faster turnaround time, provides convenience, and makes it the best choice for short-run production and fastest delivery.
In this printing technology, aluminum plates can be used to transfer an image onto a rubber blanket and afterward roll that image onto a sheet of paper, that’s why it is called offset. One of the main advantages of offset printing is that its presses run so efficiently once they are set up. If you want to print in larger quantities with a professional look that provides ultimate colour reproduction, offset printing would be one of the best options.
Digital printing is different from offset printing as this printing technology doesn’t use plates but in this printing technology, toner and liquid ink can be used. Digital printing is normally recommended when lower quantities are needed and it shines when printed on business cards or flyers. Another benefit of digital printing is the variable data capability. For example, when you want unique/different codes, names, or addresses, digital printing is the way to go as you cannot do it with offset printing.
The following are some of the incredible benefits of digital printing:
The following are some of the incredible benefits of offset printing:
If your business deals in quick turnover, fast, ever-evolving printing objects, and variable data mailshots, then we highly recommend digital printing. It can be used especially for flyers, brochures, posters, and in-house booklets.
On the other hand, if your business wants large print runs and doesn’t compromise on colour quality, offset printing is one of the best options. Also, it would be the best option if you don’t need to change your content very often.
Offset printing vs digital printing both have their own benefits, uses, and differences. We have thoroughly explained to you both of the digital printing methods and also guided you on which one works well according to your print requirements and customer needs/ preferences. Both of these are best in their own capabilities but it all depends on you which one you want to choose according to your brand’s printing requirements. If you want quality print finishes for your brand’s packaging needs, contact us today at Kolaxo Print where you can get amazing print quality with various finishes of your own choice.
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