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The Ultimate Guide to Using Custom Pillow Boxes for Sales Growth

The Ultimate Guide to Using Custom Pillow Boxes for Sales Growth

In the world of marketing packaging appeal and style plays a pivotal role in drawing attention and driving sales. Businesses looking to increase their brand presence in the market and increase sale volume consider custom pillow boxes. The tailored boxes come in unique shapes and offer styles and functionality.

Global pillow boxes market size is estimated to reach USD 11.65 billion by 2030 and develop at a CAGR of 7.23% during the forecast period due to the increasing overall appeal of pillow boxes. In this guide, let’s know key tactics to maximize your marketing efforts and drive revenue by using custom boxes.

Why Product Packaging Is Important?

Packaging is the first thing that influences the customers and serves as the primary means to link between brand and clients. Further, effective packaging is considered a marketing tool to increase brand recognition and sales volume as well. Pillow Box packaging stands out in the packaging industry due to its unique shape and memorable unboxing experience.

When it comes to grabbing the attention of potential customers the unique design of pillow boxes attracts a number of clients and makes your product stand out.

Improve Brand Recognition

Regular branding helps to improve brand recognition and foster the loyalty of customers. Custom boxes are the ultimate way to display your branding aspects like brand logo, story, message, colors, and theme. All these branding features help customers to detect your brand product on the store shelves.

By incorporating a theme or personal touch businesses can encourage clients to purchase and create a cohesive packaging experience.

Enhancing Product Display

Attractive designs and unusual shapes influence the customers. Right? The appeal of pillow boxes is just to meet your desire and effectively showcase your product. Whether they display products through cutouts, use vibrant colors, or offer attractive designs, they are the best option to highlight the features and beauty of products. A well-designed box creates a sense of exclusivity and leaves a lasting impact on customers when they are unboxed by clients. As a result, clients are more likely to purchase your items and boost brand sales.

Distinguish on Shelves

Unique style and bold & lively colors of packaging not only influence the customers but also raise the apparent value of the products. Your consistent colors, images, and design help to set your brand apart from others and items even more recognizable in the markets. Custom pillow packaging boxes are 100% customizable, businesses can modify them according to their requirement and product dimensions.  From material selection to the last touch of flawless coating, every point counts to make a difference.

Flexible in Packaging Solutions

Custom boxes are flexible packaging solutions. They are available in diverse sizes and shapes that make them ideal for multiple products. Most importantly, pillow boxes are made with ecological material that’s why lightweight and easy to carry. Furthermore, the stackable features allow businesses to store these boxes easily in their storerooms and optimize the space. Its lightweight and compact size makes them the shipping-friendly. Whether you want to pack soap, jewelry, accessories, or makeup these boxes are versatile options.

High-End Printing and Finishing Options

The best part of pillow boxes is they are printable and offer exceptional finishing options to enhance the visual appeal.  Bold typography and attractive font size of the text draw the attention of the potential customer. Further, spotless finishing options like spot UV, embossing, debossing, and gold-silver stamp foiling give your packaging a luxurious touch.  businesses invest in high-quality finishes to set exclusivity and make their products more desirable in the market. In this way, packaging power grows the sales of the brands. 

Marketing and Promotional Campaigns

Businesses can offer limited-time editions or seasonal packaging to promote sales. No doubt, limited editions create a sense of urgency and customers just want to buy the product before the end of the offer. On the other hand, promotional campaigns like a discount bulk, buy one get one deal, and occasional offers are also effective ways to leverage marketing strategies and boost sales volumes.

In a Nutshell

Custom pillow boxes are the best packaging solution that not only looks appalling but drives sales growth. Attractive packaging is vital to displaying the product, highlighting its features, and differentiating your brand in the competitive markets. They are lightweight, easy to carry, store, and shipping friendly. Best part? The best part is you can use them for multiple product packaging and customize them with color design, printing, and finishing options.