6 Tips To Design Custom Envelopes For Product Marketing.

In the competitive era, product marketing becomes a need, which is why businesses use advanced marketing tools to set their product apart from rivals. Digital ads, social media campaigns, and email marketing capture the attention.

 A traditional method, custom paper envelopes play a huge role in grabbing the attention of potential customers.  The way they engage customers and reinforce brand identity is amazing. This blog highlights 6 essential tips for designing custom envelopes that look great and serve as a great marketing tool.

What are custom Paper envelopes?

Custom paper envelopes are tailored envelopes designed to suit specific marketing or branding requirements of a brand. They come in diverse sizes, shapes, and styles to reflect your brand values and let customers to experience the difference. Customization options allow businesses to convey a strong and professional image while promoting their products.

Types of Custom Envelopes

In the paper industry, the types of paper products are beyond imagination and paper envelopes are one of them. They normally use to post letters, and send and store documents, postcards, and greetings at corporate events.  Have a look at the different types of custom paper envelopes.

Invitation Envelopes: Invitation envelopes are specially designed for invitations, proposals, or requests for corporate events and product launches. 

Business Envelopes: Business envelopes are classic printed envelopes, that carry a brand logo or message for obvious perception.

Mailer Envelopes: Mailer envelopes are best for sending product samples and promotional materials.

Window Envelopes: Window letters are perfect for sending invoices and letters.

Gusset Envelopes:  These envelopes are designed for particular guests. Expanded sides make them even more adorable for guests.

Why Custom Envelopes Are A Must For Product Marketing

In brand marketing, personalized envelopes are paramount to attracting potential customers and improving brand recognition. When envelopes carry the brand logo it means they offer a way to showcase the brand’s personality. Exceptional printing along with cutting-edge coatings creates a lasting impression. No doubt, well-designed envelopes help to set your brand apart from the competition. Whether, it’s a corporate event, promotion, or product launch, custom envelopes capture attention and improve brand personality.

Six Smart Tips To Design Custom Envelopes For Your Brand

Custom-printed envelopes are widely used to make remarkable impressions on customers, business partners, and guests of the event. When it comes to designing these exceptional envelopes for your brand you need to consider the following thoughtful tips.

1. Material Of Envelope (Eco-Friendly)

Custom envelope designing starts with the choice of material. So, go with sturdy yet eco-friendly materials. Select environmentally friendly materials that are attractive to customers who care about the environment and also help lessen the impact on eco-systems.

The awareness of environmentally friendly materials is quickly growing. As a result, nowadays biodegradable materials are high in demand. Kraft, cardboard, and paperboard materials are best to showcase your brand’s commitment to a healthy and carbon-free environment. Lastly, choose a material that can carry your branding and marketing elements.

2. Type of Envelope

Think thoroughly about the right type of envelope for your brand. Select an envelope that not only meets your branding or marketing needs but matches your purpose or event. For example, if you are designing envelopes for sample products, consider the envelope matches with product theme, use premium material and sleek design along with printing and images. Further, you can use vivid colors to create a memorable impression. Remember, the envelope should match the brand and product you’re promoting.

3. Choose The Right Color And Images

Color, printing, and images that you use significantly impact customers. Lively and minimalist color evokes emotions and excitement of the recipient.  When deciding on colors the occasion matters, for which you need envelopes. Bright and bold colors like red, black, blue, gold, and yellow make your envelopes noticeable, while minimal colors reflect the soft tones.

Use state-of-the-art printing technology to print the text and brand logo. Plus, the images and stickers you choose must align with the product that you are promoting. These all elements appeal to customers and build a strong connection.

4. Consider The Size And Style Of The Envelope

The size of the envelope should match the product you’re sending. For example, if the envelope is used for sample products, then the size should match that product. They are available in large and small sizes, large is mainly used for products and sending small goods. Whereas small for thank you notes and invitations. 110mm x 220mm is the standard size for the custom envelope.

5. Finishing options

Last but not least, choose the right coating that impacts your custom envelope. You can choose from an array of coating options such as foil stamping, spot UV, gold or silver foil, embossing, and debossing. These finishes give your envelopes a luxurious touch and engage your customers when they open them. The outer flawless surface helps to feel valued for you and your brand.

6. Printing Techniques and Text

Quality printing makes a big difference in your envelope perception. The printing and text are entirely based on the purpose for envelope is designed. For instance, if it is for a parcel, should be printed with the recipient’s name, date, and address. Modern printing techniques such as digital and offset are best to give your envelopes a professional touch. When it comes to text, you can add any kind of text for promotional purposes, such as a logo, message, story of the brand, and much more.

Final Notes

In current times, custom envelopes are often overlooked but they are a powerful tool to promote a brand. You can use them for marketing and branding, by choosing the right material, size, color, printing, images, and coating options.

Hopefully, the above tips help you to design a seamless envelope for your brand that not only reflects your brand identity but captures the attention of the potential audience.