Packaging design is one of the essential parts of your business. It’s what people will see when they open your product and sets the tone for how they feel about the company or brand behind it. But as we’ve seen time and time again, new trends always emerge in packaging design—and these tend to be more dramatic than ever before.
Let’s take a look at some of the most significant changes in trends that are coming down the pipeline in 2022:
Small brands are into design trends and getting in on the action. They can’t afford to spend as much on their packaging, but they want to ensure that it looks good and is durable. In this environment, smaller brands will often turn to sustainable materials or QR codes for a variety of reasons:
Color can be used for many things, but it’s most commonly associated with brand personality and identity. As a powerful tool for creating emotional connections with consumers, color has become an integral part of how we identify ourselves.
In this way, color is like handwriting: you wouldn’t write in your signature without using it every day; similarly, brands that want to establish themselves as true personalities strive to use their colors consistently across all channels—from print ads to social media posts and website content to physical product’s packaging.
By including specific colors in branding strategy along with custom printed packaging, companies can help create associations between those products/services and positive feelings about them—ultimately leading them back into purchasing decisions down the road!
QR codes and other interactive elements will be in demand. QR codes are a way to connect with consumers, whether it’s through social media or an e-commerce site. They can also be used as part of an app that requires users to scan them before accessing content on their phone or tablet.
You can print your brand QR codes on your custom-printed boxes to create ease for your customers.
You should be aware of the current packaging trends in your industry and how they relate to sustainability.
As COVID-19 continues to resonate in the global media, packaging suppliers and retail brands must consider how their designs can help prevent the spread of this disease.
Even though there are still no confirmed cases of human infection with COVID-19 in the United States or Europe, this virus may be more widespread than we realize. The international community needs to take action to protect people from any potential threats posed by this deadly pathogen.
Packaging design is going to be a lot more than just creating a box or bottle. In 2022, packaging will be more interactive; it will respond to the needs of the product and consumers’ wants in real time.
It’s not only about designing for packaging, but it’s also about designing for products themselves. Companies have realized that by integrating technology into their products’ packaging, they can create new experiences that are more personalized, responsive, and experiential for their customers (and therefore sell more).
We’re on the cusp of a new era in packaging design, and it’s going to be one full of innovation. The more we learn about our customers, the more we can tailor our custom packaging designs to their needs. We hope this article has given you some ideas of what to expect from your packaging in the future!
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