Amazon introduced frustration free packaging in 2008 which means packaging that is easy to open, reusable, and aims to reduce waste. These standards are followed to mitigate the wrap rage that leaves the customers confused due to excessive packaging with loads of void fills making the packaging difficult to open. Amazon’s set of guidelines is useful not only in improving your packaging as an Amazon seller but also as an independent brand with a huge customer base. Let’s get started and determine the need to obtain frustration free packaging.
When it comes to the style of boxes for smaller products, Amazon uses plain flip-top-tuck boxes that have the highlighted feature of being easy to open. These boxes provide a very straightforward unboxing experience to your customers as they just need to un-tape the branded tape used for sealing the top flap of custom packaging boxes. It will simply help them to reach the product directly.
For the larger products, Amazon recommended employing corrugated boxes that are sealed by branded tape from the top and the bottom of the boxes. The product inside does not have any additional seal to make the unboxing simplistic for the customers. In order to make the packaging more secure, only the type of tape is switched to peel and seal tape.
Amazon recommends its sellers reduce the wrap rage by avoiding inserting any sort of void fillers or other additional packaging materials. You can ensure the safety of the product by customizing the size and material of the boxes according to the product requirements.
Most of the packaging materials are thrown in landfills because of their low utility after first use and simply become waste but it’s not the case with Kraft and corrugated packaging boxes. These packaging materials are completely recyclable and reusable. Even on wastage, their biodegradability plays a vital role in keeping the environment clean.
With standard packaging, you create an opening mechanism that isn’t necessarily simple. However, frustration free packaging aims to use a simplistic opening mechanism that is easy to comprehend by the customers. For the selection of packaging box style, keep your customer demography and nature of the product in mind. It will help you to choose the packaging boxes that are more suitable and functional.
When you print the important instructions about the opening procedure and product use on custom packaging boxes, it brings convenience to your customers. Brands usually employ labels with logo and unique design that has all the instructions about the product and packaging.
Easy-to-open packaging does not mean you should compromise on the safety of your product. Use high-quality adhesive tapes used for peel and seal options that are strong enough to avoid any mess during the transit and reduce the possible product tempering incidents.
The precise size of the boxes ensures keeping the void fillers away from your packaging boxes. If your product packaging is large, it will have voids that need to be filled with an excessive amount of fillers. So make sure to use the right size of packaging boxes that hold the product in place without external reinforcement.
Reducing the wrap rage for customers can be achieved by following Amazon’s frustration free packaging guidelines. It will not only help to mitigate packaging waste but will also streamline your packaging efforts to win over your customers. These packaging criteria provide your product and customers with what they actually need. Contact our packaging team who are experts in providing frustration free packaging that will help to distinguish your brand from the competitors.
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