Paper packaging has become a cornerstone of the e-commerce industry. Its ability to influence consumer perception and bolster brand identity is undeniable in today’s competitive market. Altogether, packaging is often a customer’s first impression, determining their overall brand experience.
Whether you’re a small entrepreneur or a seasoned industry owner, 2-sided printed boxes enhance both charm and functionality. In this complete blog post, we will dive into the world of two-sided packaging and explore how to elevate your brand to new heights.
Double-sided printed boxes, well-known as double-sided printing packaging boxes, feature printing on both the exterior and interior top & sides. These customizable boxes are available in a wide array of sizes, shapes, and styles to cater to the unique requirements of different brands’ products and customers too.
Online sellers frequently prefer custom-printed boxes as a powerful branding tool. Double-sided printing is great for showcasing product information and brand identity. Custom two-sided printed boxes are also essential for effectively presenting luxury items, ensuring maximum product visibility on retail shelves.
Main reasons to use 2-sided printed boxes:
What’s next? But, before diving into the best guide for choosing the right 2-sided packaging boxes, you need to understand the importance of 2-sided printing. Let’s know below,
Opting for the best and right 2-sided packaging boxes is important for all sizes of businesses. check out the points,
Ultimate Guide for Choosing the Right 2-Sided Printed Packaging
Beyond colors and images, size also significantly mattes to increase the visual appeal. 2-sided printed boxes are specifically designed for different kinds of product packaging. They perfectly fit your items and keep them safe during shipping. Thus, you should measure your products before finalizing your packaging order. It is good to get the correct size packaging according to product size. Further, choosing the right sizes leads to minimizing waste and shipping costs.
When it comes to the selection of packaging material, businesses need to consider the product type first that they are willing to pack. Must think about the product weight and material withstanding capacity. The most popular materials for 2-sided printed boxes include:
All the above, materials are durable, lightweight, cost-effective, and multipurpose, suitable for a wide range of products. So, choose the best packaging material from the array to ensure your product security.
In the packaging industry, three printing methods are widely used by all types of packaging boxes.
What they are?
Digital printing is ideal for small runs or short leads like business cards, stickers, flyers, and brochures. Whereas, offset printing is suitable for high-quality prints like luxurious rigid boxes with premium coating options i.e. gold or silver stamp foiling. Lastly, flexographic printing is ideal for longer runs.
Effective design and branding elements on your 2-sided printed boxes can enhance brand visibility. Plus, it increases the overall packaging aesthetics. What are the key elements for branding? Well, they include the right color scheme, fonts, logos, images, and messaging typography. They must be aligned with your brand identity.
Consider the Tips;
Last but most important thing, you need to consider the coating touch for your 2-sided printed boxes. Think about your targeted audience and choose the best one. Matte or glossy coating attracts customers and leaves a lasting impact. Further, foil stamping can give your packaging a professional look and give your special text like a brand logo or slogan a high-end finish.
2 sided printed boxes are a great marketing tool to increase brand awareness and product visibility. They are widely used for conveying messages, improving visibility, and leaving a strong marketing impact. Hopefully, by the end of this guide, you will have the knowledge and confidence to make informed decisions that will improve your packaging experience and keep your customers engaged with the brand.
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