When you showcase your product packaging to the customers, even if your customers know what is inside the packaging but still the element of excitement exists. The small business owner can take advantage of the situation by using carefully designed packaging inserts like logo-printed tissue paper or branded tape to inspire your customer. It will also help to provide specific information about your brand and influence sales while serving as a strong marketing tool.
Let’s get into the details of essential creative packaging ideas to wow your customers that will also assist in supercharging your brand.
Brands prefer to choose custom packaging boxes rather than simple mailer boxes because you can display your brand info easily such as brand logo, slogan, and product name. These boxes have enough space to print the description of the product which plays a crucial role during the selling phase of the product.
When you add custom stickers, coupons, samples, or other packaging inserts, make sure to use eco-friendly packaging material for the purpose. The compostable material will not only inform your customer about your brand but also be helpful for the protection of the environment.
It’s completely extravagant for the brand to use multiple layers of boxes when they are not quite necessary for the protection of the product. You can use thicker packaging materials such as corrugated boxes or rigid boxes that are enough to protect your product during transit. For instance, a shoe brand, Rothy, ships its product in only shoeboxes without any additional packaging.
You can also educate your customers about your product by adding special instructions inside the boxes. For instance, if a food brand uses a special ingredient in the product, the instructions inside the packaging boxes will help the customer to know the nature of the ingredient or its possible allergic patterns.
Choose the packaging design that aligns with the demography and culture of the society. The relevant design will help your product make a splash on the retail shelf by creating a meaningful connection with your brand. The best way to incorporate your customers is by using crowdsourced art that you received from your authentic business sources.
To build an unwavering relationship with your customers, you can create online newsletters where you inform your buyers about some important story about your brand. Brands sometimes add those newsletters in the form of postcards with some recent campaigns about the exclusive product or brand info.
You can solidify your brand identity by using fluorescent neon stripes with logo images on your packaging tape. It’s the usual practice for a brand to use the same type of tape as the inserts or the artwork on the packaging boxes. These tapes will seal the produce completely and be resistant to environmental factors such as heat & light.
If your brand manufactures homemade products, it will be incredible to add handwritten notes to provide the personal touch of your brand. It will be the touchstone for brand identity and help to retain your customers to induce loyalty in them. You need to change your strategy only when you move from a smaller product to a mass level.
When you use creative custom box ideas for your packaging and add some unique and catchy inserts, it will make your customers develop positive emotions towards your brand. For instance, you can use custom notes, specialized tape, and a physical newsletter to interact with your customers in a peculiar way different than your competitors which will help you supercharge your brand in the market.
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